TSUNAMI DIGITAL MEDIA
TSUNAMI DIGITAL MEDIA
VIDEO BUILT AROUND REAL GOALS
VIDEO BUILT AROUND REAL GOALS
Real Goals Can Stand Alone.
Most teams start with content.
We start with the objective.
VIDEO BUILT AROUND REAL GOALS
TSUNAMI DIGITAL MEDIA
FOR MISSION‑DRIVEN ORGANIZATIONS
Mission driven organizations that trust Tsunami to deliver excellence
Mission driven organizations that trust Tsunami to deliver excellence
Real Goals Can Stand Alone.
Most teams start with content.
We start with the objective.
FOR MISSION‑DRIVEN ORGANIZATIONS
FOR MISSION‑DRIVEN ORGANIZATIONS
Mission driven organizations that trust Tsunami to deliver excellence
Tsunami Starts With The Goal
"Raise $50,000 Before Year-End"
Now the right questions begin to appear:
From whom?
Why would they give?
What do they need to believe?
What story needs to be told?
What channels matter?
Once the objective is clear, the communication strategy becomes clear.
"What Tsunami did was made me feel as though this was the most professional thing that I have ever experienced in my life"
Yolunda Harrell | CEO of New Hill Development Corporation
Most teams start by asking what they should create.
We start by asking what needs to be accomplished.
Other teams
Vague Goals
Start with visibility, awareness, engagement, views, and reach
Comodity Driven
Focus on deliverables before objectives
Wishful Thinking
Produce content and hope it supports a goal
With Tsunami
Specific Goals
Define what success actually looks like
Strategy Driven
Ask questions that reveal the answers that matter
Measurable Outcomes
Build communications around outcomes, not deliverables
Tsunami Starts With The Goal
"Raise $50,000 Before Year-End"
Now the right questions begin to appear:
From whom?
Why would they give?
What do they need to believe?
What story needs to be told?
What channels matter?
Once the objective is clear, the communication strategy becomes clear.
Campaign Spotlight
"Create The Ripple of Change"
Every project starts with a communication challenge.
Not: "We need a video."
But: What are we trying to help people understand, believe, or do?
For United Way of South Hampton Roads, that challenge became Create The Ripple. A campaign built around a simple idea: that every act of generosity, no matter the size, has the power to create lasting impact. Our role wasn't simply to produce videos. It was to help bring that idea to life through a series of stories that reflected the work already happening throughout the community. The best campaigns don't begin with deliverables. They begin with a purpose worth communicating.
Objectives
01
Launch Something New
Turn attention into action around a specific initiative.
02
Build Trust
Help people understand who you are and why it matters.
03
Inspire Support
Move donors, volunteers, and stakeholders to act.
04
Extend The Moment
Turn one event into a library of stories and proof.
“Tsunami Digital Media always does great work in bringing stories to life, especially on screen and online!”
Cherise Newsome | Senior Communications Specialist at Dominion Power
Every project starts with a communication challenge.
Not: "We need a video."
But: What are we trying to help people understand, believe, or do?
For United Way of South Hampton Roads, that challenge became Create The Ripple. A campaign built around a simple idea: that every act of generosity, no matter the size, has the power to create lasting impact. Our role wasn't simply to produce videos. It was to help bring that idea to life through a series of stories that reflected the work already happening throughout the community. The best campaigns don't begin with deliverables. They begin with a purpose worth communicating.
Campaign Spotlight
"Create The Ripple of Change"
The Hampton Roads Community Foundation helps turn passion into lasting impact. Through partnerships with donors and organizations across the 757, they create endowment funds that sustain the causes that shape our communities.
To appeal to the hearts of viewers and inspire action, we produced a broadcast spot called “Our Passion Outlives Us All.” The ad celebrates the love of nature, craft, and music, and asks a simple question: how will the passions you love continue to thrive long after you?
Commercial Ad Spotlight
"Our Passion Outlives Us All"
Commercial Ad Spotlight
"Our Passion Outlives Us All"
The Hampton Roads Community Foundation helps turn passion into lasting impact. Through partnerships with donors and organizations across the 757, they create endowment funds that sustain the causes that shape our communities.
To appeal to the hearts of viewers and inspire action, we produced a broadcast spot called “Our Passion Outlives Us All.” The ad celebrates the love of nature, craft, and music, and asks a simple question: how will the passions you love continue to thrive long after you?
“Tsunami Digital Media always does great work in bringing stories to life, especially on screen and online!”
Cherise Newsome | Senior Communications Specialist at Dominion Power
Tell us a bit about your mission and what has you excited!
Tell us a bit about your mission and what has you excited!
Objectives
Launch Something New
Product launches, initiatives, campaigns, and announcements.
Build Trust
Stories that help people understand who you are and why it matters.
Inspire Support
Fundraising, advocacy, donor engagement, and community impact.
Extend The Moment
Transform events into long-term communication assets.
Objectives
Launch Something New
Turn attention into action around a specific initiative.
Build Trust
Help people understand who you are and why it matters.
Inspire Support
Move donors, volunteers, and stakeholders to act.
Extend The Moment
Turn one event into a library of stories and proof.